The Trust Factor

What is Trust?

The origins of trust and the reasons why individuals decide to trust have a long evolutionary history that connects our brain structure, personal experience, knowledge, emotions, needs, circumstances, evolutionary memory, and the conditions in which we live.

What is Trust?

why is Trust so important? 

Research shows that, compared to organisations with low-trust environments, people in high-trust environments report:

  • 74% less stress
  • 50% higher productivity
  • 13% less absenteeism due to illness
  • 76% more involvement with the organisation
  • 29% more satisfaction with life (P. Zak, 2010)


Why is Trust so important? 

Trust is undoubtedly one of the greatest assets when it comes to facilitating group cooperation and has accompanied humans throughout history. It impacts simple habits, routines, processes, and roles that increase our predictability and reduce uncertainty. Trust is a good example of a “cultural universal,” something that is both multidimensional and fundamental across all societies. Without trust, all human organisations and relationships would end up collapsing.

Download the article below for more on Trust and its importance for Business: 

 What is trust

Download the full article

New call-to-action