Discover the Hofstede Insights Magazine

Illustrating the impact culture has on work and life via stories written by certified experts, clients and followers. We hope they help you and your team build your best culture to perform.

Welcome to the Second edition of the Magazine.

In the first issue, we dived into team spirit and remote work. This time, we take a wide lens to examine what surrounds teams and build bridges between two crucial concepts that to this day remain vague and cryptic in the eyes of many: Culture and Innovation. We hope this magazine gives you a few ideas and some insights on how you can foster innovation in your organisation.

In this edition: 

  • Building Bridges, an interview with Eric Koch, Project
    Adviser, European Innovation Council and SME Executive Agency.
  • Doing business in Malaysia 
  • Latest News
  • How to Foster a Culture of Innovation
  • Test your knowledge with the CUBE IN Quizzes
  • Customer needs and behaviour in Nigeria
  • What would you have done? A case study
  • The opening of Hofstede Insights India
  • Organisational Culture - Walk the talk Part 2
  • Meet our Associate Partners

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In the first Hofstede Insights Magazine

In this first edition we focus on the 7 Mental Images, we walk you through our own organisational culture Scan and we share with you the tips on how to start your own consultancy.

In this edition: 
  • The 7 mental images of National Culture
  • Noor Bank - A success story
  • A cheerful job - A case study
  • Short case studies
  • Organisational Culture - Walk the talk
  • How to create team spirit in a global virtual team
  • Build your cultural consultancy
  • News and upcoming solutions
  • Doing business in Pakistan - A CUBE IN article
  • Meet our Associate Partners

Select full screen for comfortable reading.