Discover the Hofstede Insights Magazine

Illustrating the impact culture has on work and life via stories written by certified experts, clients and followers. We hope they help you and your team build your best culture to perform.

How to achieve lasting change Through Organisational Culture

In this magazine, we will show you how Organisational and National Culture are intricately connected and why you need both to achieve real change. Together, we will dive into the basics of Organisational Culture, how to measure it so that you can precisely change the aspects that do not serve your strategy and will go through a series of cases and examples, including ourselves, to illustrate our point.

In this edition:

  • National Culture and Organisational Culture - How they are different and how they interconnect
  • Why do companies need both Organisational and National Culture to succeed
  • What is the perfect Organisational Culture?
  • How do you change your Company Culture?
  • Walk the talk - part 3
  • case study - Lager role smaller impact
  • Meet our associate partners - David Morley
  • CUBE IN: Doing business in Singapore
  • News and Upcoming Solutions

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Welcome to the Second edition of the Magazine.

In the first issue, we dived into team spirit and remote work. This time, we take a wide lens to examine what surrounds teams and build bridges between two crucial concepts that to this day remain vague and cryptic in the eyes of many: Culture and Innovation. We hope this magazine gives you a few ideas and some insights on how you can foster innovation in your organisation.

In this edition: 

  • Building Bridges, an interview with Eric Koch, Project
    Adviser, European Innovation Council and SME Executive Agency.
  • Doing business in Malaysia 
  • Latest News
  • How to Foster a Culture of Innovation
  • Test your knowledge with the CUBE IN Quizzes
  • Customer needs and behaviour in Nigeria
  • What would you have done? A case study
  • The opening of Hofstede Insights India
  • Organisational Culture - Walk the talk Part 2
  • Meet our Associate Partners

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In the first Hofstede Insights Magazine

In this first edition we focus on the 7 Mental Images, we walk you through our own organisational culture Scan and we share with you the tips on how to start your own consultancy.

In this edition: 
  • The 7 mental images of National Culture
  • Noor Bank - A success story
  • A cheerful job - A case study
  • Short case studies
  • Organisational Culture - Walk the talk
  • How to create team spirit in a global virtual team
  • Build your cultural consultancy
  • News and upcoming solutions
  • Doing business in Pakistan - A CUBE IN article
  • Meet our Associate Partners