The INTERCULTURAL MANAGEMENT Certification programme (icm)


Our exclusively offered certification courses have the endorsement of Professor Emeritus, Geert Hofstede. Our main goal is to offer high-quality education in the field of culture and management based on a fusion of academic research and practical experience.

the programme

The ICM programme consists of four parts:

  • Pre-course e-learning (including readings, group exercises, virtual master class on culture)
  • Four days face to face course and workshops
  • Six coaching sessions 
  • Observation and feedback 

Designed for

Our intensive blended learning programme is designed for consultants and managers interested in using our know-how in the field of culture and management. Please note that you can only participate if and when you also want to become a member of the Hofstede Insights Network.



The programme is organised in various locations around the world each year and is hosted by certified Senior Hofstede Insights consultants.

DATE (face to face course) LOCATION REGISTRATION
February 3-6, 2020 Dubai, United Arab Emirates Information and registration
March 9-12, 2020 Helsinki, Finland Information and registration
September 14-17, 2020 Helsinki, Finland Information and registration


The objective of the certification process is to enhance your proficiency in the field of Intercultural Management by incorporating Professor Hofstede's and Hofstede Insights' knowledge, concepts, methodology and materials into your existing intercultural skill set.

Pre-course learning

This dedicated online learning includes

Face to face course and workshops

Conducted by one or two senior certification agent(s) this course includes:

  • An extensive background on the Hofstede model of National Culture
  • Practical applications of the model 
  • Consulting and training exercises
  • Sales exercises 
  • Two dinners for informal learning and sharing
Post-course assignments

The goal of the post-course assignments is to ensure your continuous development as a Hofstede Insights consultant.

During six coaching sessions you will work together with your assigned coach on improvement points suggested by our learning specialists. 

You will observe a member of the network during a training programme. 

You will be observed by a member of the network during a complete first project, including the acquisition of an assignment, the preparation and the delivery. 

Your Coach will then evaluate your first delivery. The minimal grade to obtain the final certification is 4 (scale 1-5).

I found the quality of the course to be world-class, extremely professional and very well run. Overall I really loved the experience, the relaxed nature of the team, the professionalism of the course, the content and the facilitators.

Certification course participant 2019

The course itself provides the right context to make the theory fall into place. Both facilitators make the content come to life by the stories they share.

Certification course Participant 2019
Thank you so much for this great opportunity. It was great that I could meet many working people from various countries with a lot of intercultural experiences. It was a very interesting experience.
Certification Course Participant 2018