The CCI-Creative BRief Workshop
Global brands want to ensure that their essence is consistent across markets. But perfect consistency is hard to achieve and cultural issues often frustrate the implementation of a global campaign.
A Hofstede Insights CCI-Creative Brief Workshop uses a unique visual approach to isolate stories that have cultural resonance and can inspire creative teams in every corner of the globe. This workshop will help:
- Maximise buy-in from global stakeholders
- Minimise material variation
- Tailor the production of materials to fit the cultural communication environments in which they will appear
- Assess where material variation will pay greatest dividends
- Tell you which consumers respond to messages about product benefit and which to messages about brand
- Paint a vivid picture of global consumer groups, as defined by their culture and values.
A CCI-Creative Brief Workshop is an ideal addition to a global gathering of marketing or creative agency personnel. Hofstede Insights is unmatched in our ability to manage cross-cultural groups; we revel in your team‘s diversity and work to ensure your teams leave the session feeling empowered, with a practical and inspiring creative plan
Contact us to see how a Hofstede Insights CCI Creative Brief Workshop can give your global campaigns on a successful foundation, from the start.