The Culture compass

Culture CompassAn analytical tool providing key insights into the consequences of culture.

Get tailored feedback about your professional capacity and your personal preferences based on the 6-D Model of National Culture after answering a 42 question questionnaire.

The Culture Compass will provide you with personalised cultural guidance to: 

  • Discover the reasons behind the behaviour you are likely to encounter

  • Understand the impact of your own cultural value preferences

  • Anticipate potential behavioural pitfalls while working with others


Purchase the Culture Compass
Download the demo report

The Process

After purchasing the Culture Compass you will receive an email containing a link to your survey.

  • Fill in your personal details
  • Select your country of interest (you can select up to 3 countries)
  • Select your capacity/role
  • Fill in the survey, you will be asked to give your preferences regarding 42 pairs of questions on a five-point scale
  • You will receive your report by email

About the Report

  • 6 roles to choose from (subordinate, colleague, superior, negotiator, person transferring know-how, long-term visitor)
  • Comparison of your personal preferences and up to three selected countries
  • After using the Culture Compass you will be presented with a report comparing your personal preferences to the countries of your choice taking into consideration the roles that you have selected.


The report is currently available in English, Spanish (Spain), Spanish (Latin America), Portuguese, French (beta), German, Italian and Turkish.


Why has my report not arrived?

  • You have used a code and the person who purchased it asked that you do not receive the report (please contact the person that bought the code for you)
  • The report was sent to your spam box (please check your spam)
  • Incorrect email address has been typed. To solve this issue, please contact support (support @ for help.

Can you use the Culture Compass to measure Organisational Culture?

No. The Culture Compass is a tool to assess individual preferences at the level of national cultures. Organisational culture covers differences in practices among different organisations. National culture covers specifically differences in values among people born and raised in different societies.

If you are interested in reading more about Organisational Culture go to What you need to know about Organisational Culture.


I use the Culture Compass when reflecting on how to ensure a good intake of players with a different cultural background, and to ensure our Dutch coaches are better prepared in understanding how cultural differences between themselves and young talent can be bridged in a positive way. The Culture Compass is a great tool for this as it helps users to reflect on the impact cultural differences might have on them, as individuals, interacting with other individuals. 
Guillaume Elmont
Psycholoog & Performance Coach Jeugd Ajax

Culture Compass has been transformative for me!  One example, I wanted to delegate entirely to my colleagues (some of whom I have been working with for over 10-15 years) but I was not getting them to take ownership to the extent I wanted them to.  It was later when I reflected on what I had learned that I realised there was a Culture component at play (high uncertainty avoidance).  I adjusted my way of working with them now and so far, all is going much better.

Culture Compass User