We help companies become truly global.”

Hofstede Insights launched its United States division in 2020 under the supervision of Lisa DeWaard. We are based in the city of Chattanooga, Tenn, the technology hub of the southern United States.

As part of the prestigious global team of accredited Associate Partners at Hofstede Insights, we use the group’s knowledge, resources and experience to serve a wide range of clients in the U.S. 



We are the only research-based cultural consultancy that mixes peer-reviewed research with practical applications to provide global solutions. We combine various layers of culture and use frameworks of thought to help people reflect on which practices work and why they work. And we use a data-driven approach to help visualize the type of impact culture has on your business and how this impact can be proactively leveraged.

Our expert consultants blend this knowledge with a deep human insight into human behavior. Our unique combination delivers unrivaled results, time and again—powerful interventions that unleash transformative change. 

  • We have 35 years of experience.
  • We have worked with thousands of companies. 
  • Our background lies in Consulting, Software technology and Academia.
  • We are a global network of expert facilitators.
  • We have proprietary software, answer pattern analysis, enabling predictive cultural analytics.
  • We have in total over 130 people in 60 countries.



We manage the impact of culture on your daily work and life and do this in a sustainable, repeatable and data-driven way. Our solutions focus on Intercultural Management, Organizational Culture, Consumer Culture Intelligence and Research and Data Analytics.

Intercultural Management Organizational Culture Consumer Culture Intelligence Research and data analytics
-Tools and surveys
-Consulting programs
-Consulting programs
-Survey data and analytics Tools


Lisa DeWaard, Ph.D.

Lisa DeWaard is the Managing Director and CEO of Hofstede Insights USA. Lisa has been working in the field of cross-cultural communication for almost 20 years, first as a linguist in the academic sector, then later as an Associate Partner at Hofstede Insights in September of 2017. Lisa is certified in Intercultural Management and Organizational Culture and uses her various areas of expertise to help businesses achieve success in the international realm. She is a specialist in Russia, Italy, Spain, and Latin America and speaks Russian, Italian and Spanish.